The other day I told you about Starbucks‘ new green tea,
Today…
I’d like to touch on the Starbucks logo.
The woman in the Starbucks logo is called Siren.
Oh, you don’t know anything about coffee, do you, Sarudono, because you came from the Edo period?
(SARUDONO)
Rude!
Even in the Edo period (1603-1867), when I lived here, coffee was drunk!
Is that right？
(SARUDONO)
”In the red-haired boat, he recommended “Kauhii(coffee),” which is made by roasting black beans, grinding them into a powder, and mixing it with white sugar. It smells burnt and is unbearable to taste.”
・・・
What is that？
(SARUDONO)
In the Edo period, a man named Ota Nampo drank a cup of coffee and was impressed by it.
Well…
“I drank coffee on the Red Barge. It was made by blackening the beans, grinding them into a powder, and adding sugar. It smelled burnt and was undrinkable! Is that what he was saying?
(SARUDONO)
That’ right.
A red-haired ship, or Dutch ship, anchored at Dejima in Nagasaki.
He drank it on that ship.
Well, coffee was not well known yet.
I see.
(SARUDONO)
In the late Edo period, Siebold, a German doctor who came to the Dutch trading post in Dejima, was surprised that Japanese people did not drink coffee.
He introduced coffee as an effective medicine for health and longevity.
And that’s how coffee gradually became popular among the Japanese.
I see.
I learned a lot!
Now, back to Starbucks.
Starbucks was founded in 1971.
The founder found a smiling mermaid in an old marine book.
The mermaid is a siren.
The siren, which appears in Greek mythology, has two tails,
It is said that she seduced sailors with her beautiful singing voice and stole their hearts.
“I want to charm people with the aroma of coffee!”
So they decided to use a siren as their logo.
The aroma of coffee is indeed captivating, isn’t it!
・・・・・・
Well…
We’re going to have some coffee time♪
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